January 29, 2025

Google Analytics 4 Integration

If you’re using GA4, this integration can vastly reduce the time spent on setting up tracking and events. You can use your existing setup in Google Analytics and use the events inside of FeaturesFlow. In here you can see the integration after setting it up:

As you can see this integration has been sucessfully setup and we can take a look at the events that are coming from GA. They will be visible both in the integration interface as well as with all the events in FeaturesFlow.

Here you can see list of all the events. The source column indicates if an event has been defined in FeaturesFlow or in GA4.

 Now when creating a metric, we can select events from Google Analytics, such as view_item:

This gives us ability to use FeaturesFlow in code just to split traffic, and make use of events coming from GA4 within our platform. You can read detailed guide on how to setup the integration can be found here.