March 7, 2025

Split URL testing

Traditional A/B testing often requires coding to implement changes, making it challenging for non-technical teams. At FeaturesFlow, we are working towards enabling teams to run experiments without relying on developers. 
With URL split testing, businesses using low-code/no-code platforms like Shopify can experiment with entirely different page versions.

This method is especially useful for testing major design changes, new landing pages, or checkout optimizations. In FeaturesFlow, setting up a URL split test is simple: go to the Experiments section, click "Create Experiment," and select "URL Split" to configure traffic distribution.

Then, you will be asked to configure variants of your page. For each variant you have to provide a URL pointing to the page you want to test.

You can go ahead and create an experiment. FeaturesFlow will automatically collect events with respect to cookie consent. 

 Once your experiment has been running for a while, you will be able to see events in the Events tab. You can then go ahead and create metrics and attach them to your experiment.

 If you want to find out more on how to run URL experiments, check out our docs: here